The Project:
Learning Labs Tuition Group
Objectives:
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Develop a new modern website surrounding the Learning Labs brand identity with increased functionality.
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Increase brand awareness and lead generation to a targeted area and demographic.
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Leverage the power of old clients through strategic email marketing.
Full Web Design & Build
We quickly got to work to build a fully functional bespoke Wix website, seamlessly capturing their offering and ethos.
Our use of Wix ensured an intuitive user experience and engaging interface, enhancing the platform’s accessibility, resulting in a notable improvement in both engagement levels and number of enrolled students.
Social Media Marketing
We designed captivating content featuring enticing offers to attract prospective students to Learning Labs Tuition.
Simultaneously, we curated a database of local individuals interested in the tuition programs for targeted remarketing. This approach not only led to a surge in social media followers and active check-ins but also contributed to a notable boost in student engagement and enrolment.
Google Search Ads
We crafted an extensive Ads campaign, reaching prospective customers for tuition enrolment.
Through strategic keywords and placements, we ensured high visibility in relevant searches, driving more website traffic and valuable leads. Our approach aimed to maximise Google Ads’ effectiveness, promoting Learning Labs and facilitating student enrolment.
Newsletter Marketing
We revolutionized email marketing by leveraging their existing client base. We crafted bespoke email campaigns that spoke directly to each customer's journey, blending personalized updates with irresistible offers.
This strategy not only spiked engagement but also turned every email into a compelling, tailored narrative, significantly enhancing client connection and satisfaction.
Results
5,300%
Website Visitor Growth
21:1
ROI on Total Campaign
1.8M
Audience Reached
672
Cold Leads Converted