The Project:
Physio Medicine
Objectives:
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Establish a steady stream of appointments in the Wembley, Islington and Moorgate branches.
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Increase brand awareness and lead generation to multiple targeted areas and demographics.
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Leverage the power of previous clients through strategic email & SMS marketing.
Social Media Marketing
We developed captivating and innovative content to engage audiences effectively.
Furthermore, we implemented a lead generation strategy for Physio-Medicine, enabling them to onboard new clients via calls or emails. This strategy not only increased client acquisition for their services but also enhanced their brand identity through the adoption of a standardized design.
Google Search Ads
We curated an eye-catching Google Ads campaign, which not only reached out to new customers but it also targeted previous clients as well.
Through the use of low-cost captivating keywords and clean, simplistic extensions we ensured users were getting to the right pages quickly and efficiently.
Our main objective with this campaign was to maximise conversions, making sure that Physio-Medicine got the most out of every penny they put in.
Newsletter & SMS Marketing
With Newsletter & SMS Marketing we wanted to reach back out to Physio-Medicine's older clients to spark their interest in physiotherapy.
We developed stunning newsletters with detailed graphics and unrefusable call-to-actions. This not only brought back old clients but it also brought a sense of consistency for new clients who signed up to the newsletter as it kept them updated on new and exciting offers.
SEO & Content Creation
SEO is a very important part of making a mark on the digital world, Physio-Medicine needed that extra boost to sky-rocket to the top of the search engine and we provided them with the boost.
We used a finely tuned combination of blog posts, URL optimization and using more effective keywords on their website to help them climb the search engine ranks.
Results
3,100%
Website Visitor Growth
29:1
ROI on Total Campaign
873K
Audience Reached
340%
% Increase in Leads